The shift in health towards a trend in wellness and super conscious living means that the complementary health industry is busier than ever.
However, if you are still struggling to achieve or maintain a full week of client bookings then it’s time to explore how The Oneness Movement can help shift your approach to attract more wellness clients…
From sickness to health
We have moved on considerably from a time when clients solely booked appointments with complementary healthcare practitioners such as nutritional therapists, acupuncturists, osteopaths or NLP therapists driven by a desire to find natural ways to deal with a set of actual physical or psychologic symptoms, diagnosed conditions or degenerative diseases.
If this ‘from sickness to health’ approach has formed the foundations of your complimentary health business then it’s time for a reality check as this philosophy for personal health is quickly being superseded with a new view point that requires you to refresh your strategy for attracting new clients.
The ‘from sickness to health’ approach to healthcare has created pockets of specialist therapists with expert knowledge in specific areas of health making it easy for this type of client to find the ‘right’ therapist according to their set of symptoms or type of illness.
Other benefits of becoming a specialist therapist include the streamlining of marketing material which can be a relief for therapists who don’t have any prior marketing experience.
Marketing campaigns, social media feeds and blogs can all be focused on health topics within your specialist area to cleverly attract more of the ‘same’ clients, effectively building a busy clinic and strengthening your reputation as a go-to expert via the ‘word of mouth’ network.
A brilliant strategy BUT one that could alienate you from the new generation of clients being created by the health and wellness movement.
From health to oneness
Of course, the ‘from sickness to health’ clients will always exist but it’s time to absorb the information about the new wellness seekers.
These new clients aren’t focused on illness they are focused on maximising their health potential and building their heath reserves so they don’t get sick. They don’t want to wake up and feel ok, they want to wake up and feel mentally, physically and spiritually aligned and this new philosophy of healthcare is seen as a fundamental part of living a super conscious lifestyle.
Today's wellness clients are all about taking their health to the next level in a completely holistic, spiritual, environmental, ethically, responsible and sustainable way. The concept of health is no longer about fixing an illness or eliminating a symptom, it’s about exploring a wellness journey and the questions that all therapists should be asking are -
- Where does my therapy fit into the wellness movement?
- How do my skills help a client achieve oneness?
- Which part of the mind-body-spirit triangle does my therapy work best in?
- How does my practice influence wellness in my community?
Answer these key questions and you will unlock the key points that you need to be communicating in your refreshed marketing material to help connect you with these new, very forward thinking, wellness clients.
Look who’s talking…
The wellness movement is thriving online which indicates that this is where you need to be to attract wellness clients.
Celebrities and online influencers drive the wellness movement forward by talking about their wellness experiences, ethical views and wellbeing products, inspiring their global audience to embark on their own wellness adventures.
According to research firm Technavio, the global content marketing industry will be worth $412bn (£297bn) by 2021 and in March this year the BBC reported that the UK-based digital content marketing agency Zazzle Media, one of the pioneers of the wellness industry, stated that about 20% of its database of 10,000 influencers now focus on wellness topics.
Zazzle commented that it’s socially-engaged females between 20-35, socially-switched on and professional office-worker males interested in fitness between 25-40 and middle-aged women, 45 and above that are tuning it to this online wellness community.
The future of wellness
Take a moment to reflect on the wellness movement now and we get a sneak preview into how the future of wellness could be shaping up.
Veganism is a popular ethical diet choice for the millennials and plant-based dishes are working their way onto many a menu, mindfulness is a valued practice in schools and the workplace, yoga has also found it’s way into many communities and schools and many employees are starting to recognise that a more productive workforce is generated by a better work-life balance and that complimentary therapies, counselling and exercise have a role to play in reducing the number of sick-days for their workforce.
Wellness is definitely on the global agenda but have you started to integrate the language of wellness and super conscious living into your future marketing strategies and clinical practice?
The Oneness Movement
Something magical happens when you join a community and if all this talk of wellness and oneness has left you feeling curious but unsure of how to move forward then dip a toe into The Oneness Movement.
You’ll be joining a community of teachers, practitioners and businesses offering up their unique and inspiring skills to a global community of clients who are looking to connect with resources and therapists that can guide them through the transformational changes needed for their personal growth, healthier lifestyles and more conscious living.
Aside from instantly becoming visible and available to a whole community of potential new clients, by joining The Oneness Movement you also benefit from the wealth of information, support and marketing provided by the organisation and also generated by it’s registered network of professionals giving you the opportunity to undergo your own professional transformational change - if you so desire.